Tony CraneDirector, Customer Experience
Bank of Ireland
Tony is a highly experienced business leader with over 20 years’ experience in financial services. Tony started his career as a cashier in 1996 and he has since worked at a senior level across all product lines and within all consumer channels for some of the UK's most distinguished financial services brands. His industry expertise incorporates retail, investment, retirement, mainstream mortgage and equity release markets as well as advised and non-advised distribution within the consumer, intermediary and business to business segments. Tony is now leading the Customer Experience team at the Bank of Ireland UK which includes teams within the product and proposition, partnership, data and analytics, marketing, PR, customer outcomes and delivery functions. Immediately prior to joining the Bank of Ireland Tony led the work on the day 2 Mortgage and Investment proposition for Williams & Glyn (RBS) and acted in a Non-Executive capacity in the launch of two FinTech start-up’s (both social-enterprises).