Mike started his career in Sales and Marketing in ITV during the eighties. A move into the Financial Services industry followed as it started to 'discover' Marketing. Helping to re-launch PPP Healthcare led to a start-up motor insurance business - called Hastings Direct. One of Mike's seminal career moments was the launch of this brand from a clean sheet of paper in early 1997 - only 10 weeks after joining!
A switch into Life, Penions and Investments followed as Mike joined financial advisory firm Towry Law as Marketing Director.
After eight enjoyable years introducing brand, segmentation, customer value management and other key Marketing principles to Towry Law Mike moved onto another start-up. Although this one was within the insurance giant RSA. MORE TH>N BUSINESS was the first direct commercial insurance brand into the market and its growth path was explosive. During the five years there Mike moved into a General Management position responsible for the P&L of this division.
Next was Managing Director of Green Flag part of FTSE 100 Direct Line Group. Turning this respected but declining business into strong growth and delivering increasing profit, but perhaps most importantly of all - a great customer experience - remains the pinnacle of Mikes career to date.
Check out the incredible speaker line-up to see who will be joining Mike.