The Evolution of Financial Services: Traditional. Challenger. Disruptor.

The time has come to put your customers at the heart of your business, whether its a traditional, challenger, disruptor model the customer must be at the heart of the business. This report focuses on the customer strategy of brands including; AXA Business Insurance, Direct Line Group, Metro Bank, Atom Bank and Euroloan Group, exploring some of the key strategies these brands are using to successfully deliver a consistently positive customer experience in an increasingly complex digital world.

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