Battle of the Banks: The Traditional vs The Challenger vs The Disruptor
The financial services sector is changing, particularly for banks, constantly struggling to adapt their customer experience strategies to meet the changing demands of today’s millennial customer. We now have the traditional banks, the challenger banks and more recently the disruptor banks – but which banks will last the test of time? Does one size fit all or will banks be forced to specialise their customer experience strategies? These are the critical questions posed in this this eBook, featuring exclusive interviews and the thoughts of; Ugur Sungur - VP, Internet Channels, ING Bank Turkey; Iain Kirkpatrick – MD Retail, Metro Bank; Stewart Bromley – COO, Atom Bank…and many more!
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